CRMC (Customer Relationship Management Conference) is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, Devon Wylie, CEO of CRMC told CRM Buyer. "It's specifically focused on case studies from topnotch multinational retailers. With this approach, attendees can get actionable learnings they can take home with them."
The conference will offer three streams: basic loyalty and strategy Get Whitepaper: Simple Strategies for Enhancing eCommerce Profitability; analytics implementation; and social and mobile.
"Social and mobile is a new piece," Wylie said. "While we have touched on it in the past, this year it's hitting mainstream."
Walgreens, GameStop, Express, Best Buy (NYSE: BBY), Bass Pro Shops and Groupon (Nasdaq: GRPN) are among the retailers who will be participating in the event.
Soraya Daraby, cofounder of Foodspotting and digital strategist for ABC News, is scheduled to deliver a keynote speech at the conference on "The ROI of Social Media for Today's Retail Brands: How to Make It Work for Your Business."
Loyalty specialist Kobie Marketing will also be leading a roundtable discussion on "The Best Technology to Drive Customer Engagement & Generate Measurable Results." The focus of the discussion will be on understanding and delivering an effective customer Learn how 3D interactive characters fundamentally change the way users interact with a site. experience in retail with a particular focus on integration approaches.
"Retail channels have evolved over the years to include mobile, tablets and integration with social media platforms," Michael Hemsey, president of Kobie, told CRM Buyer.
"It's well beyond someone liking you as a brand. Now you have to engage with customers and create customer experience management strategies through those channels to differentiate yourself over the long term," he said. "You also have to know how to monetize those behaviors by tying them to your offline programs to drive new relationships."
Kobie will be releasing a new white paper, "Omnichannel Loyalty: Designing the Ultimate Consumer Experience," on its website at the end of this month.
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