3 Content Lessons from Top Performing Blogs

Blogs are a good way to engage customers, offer more than products, and attract visitors to a site.

Great blogs are often the result of great content in the form of a well-written post, an illuminating infographic, or an excellent video. People are attracted to the substance of the content, which can be very difficult to reproduce when you're trying to start or improve your business blog.

But most blogs — in my opinion — don't produce one masterpiece of content after another, rather their overall success is at least in part the result of following some rather mechanical steps. Certainly quality is of first importance, but there are some lessons to be learnt about the operation of a top performing blog that are not just about writing well.

To help uncover these mechanical — and therefore repeatable — steps toward blogging excellence, I reviewed 17 blogs that I believed to be top performers. I have been able to glean three lessons that should help you improve your blog. Here is the list of the blogs I analyzed. The three lessons that I learned from them follows the list.

In sum, the best blog strategies are:

1. Blog often
2. Be brief
3. Be patient

Great advice and some excellent metrics graphs on this article.