If you find it hard to split your product range into 6 top level categories, without creating artificial, non obvious categories, then imagine the confusion your visitors will have trying to work out where to find what they want. Further you need to avoid deep nested categories …
CRMC (Customer Relationship Management Conference) is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, Devon Wylie, CEO of CRMC told CRM Buyer. "It's specifically focused on case studies from topnotch multinational re …
Reading good books is like talking with some of the greatest thinkers of our time, and centuries past. Reading is particularly important for entrepreneurs. Many authors have spent a lifetime gaining a wealth of knowledge, and learning the lessons in their books the hard way so …
Mobile is more secure By Consult Hyperion posted 11/05/2012 at 10:19. Write a comment [Dave Birch] The mobile wallet is much in the news at the moment and, since I've been to three different meetings about mobile wallets in the last three days, much in my mind as well. I don' …
Marketers Use Growing Number of Tools to Spur Website Engagement MAY 11, 2012 Creation of original content demonstrates value of owned media Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of …
What’s holding back ecommerce in EMs? Two answers normally crop up: a lack of reliable internet connections and a lack of credit and debit cards. Well, perhaps not the second one so much. According to payment processing business Worldpay, alternative payments – ie …
Social media deployment within companies may be expanding quickly, but it's taking the law some time to catch up. Over the last few weeks, two cases have highlighted the complexity of Facebook “likes” and sent contradictory, somewhat unsettling messages to corporate …
Partial membership is a newish format for ecommerce that is spreading well for clothing and non-namebrand merchandise and is a great model to watch. If you're a guy, or interested in guy clothes, a great online store is gilt.com. They've built a powerful market by requiring membe …
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Getting the price right is a very difficult balancing act in eCommerce. At least that's what I've found. So, if you have the same problem, you may want to take part in the Etsy pricing tutorial on May 10. Yes, it will include marketing bla bla, but knowing Etsy, there will be som …
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Great article on what your users may see as growing pains when using Facebook for marketing.
Online skill and task marketplaces are springing up like weeds in the tech startup community, but U.K.-based startup Teddle sees an opportunity to provide something different, by not only connecting people with service providers when they need them, but by fostering a relations …
Social media provides a platform for businesses to connect to customers and clients. Most marketers exclusively use the big social media platforms (Facebook, Twitter and LinkedIn) for their social media marketing strategies. This detrimental strategy ignores lesser-known but ri …
Shop.org’s parent, NRF, announced last week that consumers are expected to spend a full $18.6 billion to celebrate the mothers in their lives on May 13. The survey of 8,724 consumers conducted this month by BIGinsight showed also that online shoppers will contribute a fai …
WASHINGTON (CNNMoney) -- The Senate on Wednesday passed a plan to save the struggling U.S. Postal Service, an effort that could save thousands of jobs and 100 mail processing plants now slated to be closed or consolidated next month. In an unusual showing of bipartisanship, th …
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There's been lots of talk over the past 24 hours about Google's new "Project Glass", and yes it's pretty cool. For those unfamiliar, this is Google's project to develop eyewear that overlays media and search information (think directions or local venue discovery). …
It’s often been said that the secret of success is knowing when to run with a good idea. The Eat’n Park Hospitality Group certainly feels this way. When the organization noticed how many of its restaurant customers were raving about the “smiley face” coo …
In our latest webinar A Look Inside Tomorrow’s Digital Commerce Platform, Forrester analyst Peter Sheldon shared several exciting examples of how digital sellers are embracing the new explosion of touchpoints (Internet-enabled devices) to reach and engage connected consum …
For some, if you want enterprise transformation, you really need the organizing benefits of enterprise architecture (EA) to succeed. For others, the elevation of enterprise architecture as an essential ingredient to enterprise transformation improperly conflates the role of en …
Rather than the freemium approach, I offer a different way to appeal to companies to buy social wares. Social is giving companies the ability to change who and what they are. It enables you to make a great business by leapfrogging over old ideas, processes and procedures.
Operations and organizational structure.
The Importance of the Return Shopper The first step in determining customer retention strategies is to discover the value of a return customer vs a new customer. In Leading on the Edge of Chaos, Emmett C. Murphy and Mark A.
If you find it hard to split your product range into 6 top level categories, without creating artificial, non obvious categories, then imagine the confusion your visitors will have trying to work out where to find what they want. Further you need to avoid deep nested categories …
CRMC (Customer Relationship Management Conference) is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, Devon Wylie, CEO of CRMC told CRM Buyer. "It's specifically focused on case studies from topnotch multinational re …
Reading good books is like talking with some of the greatest thinkers of our time, and centuries past. Reading is particularly important for entrepreneurs. Many authors have spent a lifetime gaining a wealth of knowledge, and learning the lessons in their books the hard way so …
Mobile is more secure By Consult Hyperion posted 11/05/2012 at 10:19. Write a comment [Dave Birch] The mobile wallet is much in the news at the moment and, since I've been to three different meetings about mobile wallets in the last three days, much in my mind as well. I don' …
Marketers Use Growing Number of Tools to Spur Website Engagement MAY 11, 2012 Creation of original content demonstrates value of owned media Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of …
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33 Must Read Books for Entrepreneurs — Ecommerce Blog by Shopify